Zillow introduced its first brand platform, “Someday Starts Today,” celebrating the bold, defiant hopefulness that turns dreaming about a home into action. Debuting with two spots during the Grammy Awards, the fully integrated campaign brings the platform to life across TV, digital, social, partnerships, and owned channels—showing how Zillow helps anyone, no matter who they are, take the next step toward home. In total, the campaign has generated 70M paid media impressions and counting.
The campaign also extended to social, where a group of talented artists “knocked on the internet’s door” with through-the-door messages of encouragement inviting people to start their somedays today. The series featured Grammy-winning songwriter Amy Allen alongside creators Saint Harrison and DJ Hunnybee, helping amplify the message across platforms.
To celebrate Zillow’s 20th anniversary and the NASDAQ bell ringing, we created a distinctive OOH board that simultaneously launched our new brand platform.
