"Made for Summer" is an integrated campaign for Samsung exploring how their products hold up against everything the season demands — heat, water, adventure, and the general chaos of living outdoors. The campaign spans multiple touchpoints, each built around real summer scenarios that put the product line to the test.
To demo the creative power of the Samsung Galaxy Note8, we created “Fresh Ink,” an app that lets people draw their own temporary tattoo with S Pen.
We launch the app at Wanderlust Yoga festivals around the country. Temporary tattoo booths were set up so people could draw their own designs or even get some professionally done by tattoo artist Mira Mariah.
