Pillow Personality | We united Pier 1’s “This is Me” style with Instagram by creating unique pillows for people based off their Instagram feeds.
Copywriter: Eva McEnrue
Art Director: Anna Siegel
Agency: Droga5
Client: Pier 1
Project type: Brand Activation
We turned all of Pier 1 employees pillows, generated from their Instagram feeds, into a personalized tag they wear in stores.