Zillow partnered with Marvel’s Fantastic Four to bring the iconic Baxter Building to life for fans through an immersive real estate-style experience. By treating the legendary headquarters as a listing on Zillow, the campaign invited audiences to explore the famous address in a way only Zillow could deliver—through a home tour. The award-winning partnership spanned multiple channels—including TV spots, cinema activations, and a New York Times print feature—and even included a functioning phone number with a custom voicemail that directed fans to visit listing. The campaign created a playful intersection of entertainment and real estate while showcasing Zillow in a culturally relevant way.
Want to be neighbors with the Fantastic Four? We can arrange that!
The listing included a home tour walkthrough by Zillow Partner Agent, Jack West,
The social campaign played a major role in driving awareness and excitement for the partnership. Content ranged from an interview with the film’s production designer, Kasra Farahani, offering a behind-the-scenes look at the Baxter Building, to cross-collaborations with Marvel and Zillow Gone Wild that amplified reach and fan engagement. Together, these social activations helped build hype around both the Zillow partnership and the film’s release.
