Whole Foods | Print campaign based on the brand's fresh and sustainable products. Everything was created from scratch starting from the headlines to the handmade and edible typography.
Check out the process here
Art Director
Art Director
Objective:
To create a handcrafted typeface that acts as the leading element of a nationwide campaign.
Solution:
I created a print campaign for the organic market Whole Foods, known best for their fresh and sustainable products. I focused on using this fact as the main element for the campaign. From writing the copy to creating the typographic designs with the use of real food, I developed three print ads that best fit the brand of Whole Foods.
Role:
Art Director, Illustrator & Graphic Designer
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Whole Foods | Print campaign based on the brand's fresh and sustainable products. Everything was created from scratch starting from the headlines to the handmade and edible typography.
Check out the process here