Anna Siegel
Art Director

Unbox Your Phone


Galaxy S8: Times Square Takeover | To launch the new Galaxy S8 - the phone with the world’s first Infinity Screen – we placed a massive, life-sized blue whale swimming through Times Square. By synchronizing 45 different billboards we created a single, connected experience that immersed everyone who witnessed it.

Agency: R/GA
Client: Samsung
Project type: Brand Activation