Art Director
Art Director
Objective:
To create a handcrafted typeface that acts as the leading element of a nationwide campaign.
Solution:
I created a print campaign for the organic market Whole Foods, known best for their fresh and sustainable products. I focused on using this fact as the main element for the campaign. From writing the copy to creating the typographic designs with the use of real food, I developed three print ads that best fit the brand of Whole Foods.
Role:
Art Director, Illustrator & Graphic Designer
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